So here’s a reference list of some commonly used age brackets and their corresponding population estimates and population shares as of July 1st, 2022 (the most recent data available). Nevertheless, things being the way they are, marketers and researchers often look at generations and age brackets. In fact, age doesn’t factor into identity formation as much as some other traits.) (That’s why many argue that it’s more useful to look at personas rather than age brackets. In other words, cultural and behavioral tendencies don’t tend to have fixed age breaks. Meanwhile, it’s also worth noting that most Millennials don’t even identify as Millennials, and a young Gen Xer might feel more culturally similar to Gen Y. This year the age range of 27-42 might be most appropriate, per Pew Research Center, meaning that last year (for the Census Bureau data covered), the age range would have been 26-41 (born 1981-1996).īy that definition, there were 72.2 million Millennials in the US last year, constituting 21.7% of the population.
Chiefly, there has been debate over the exact definition of a Millennial. Those analyses are all helpful in their own right, but – stepping back to the big picture for a moment – how many of these prized individuals are there in the US? The most recent data out from the Census Bureau gives a sense of how large this coveted generation is.īefore putting out some numbers, there are a few problems to take note of. Their lives are deconstructed on many different levels, from e-commerce habits to their online search preferences and their grocery shopping habits. Millennials might be taking a backseat in the marketing world to Gen Z, but they still get plenty of attention.
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